How to Introduce Localized SaaS Pricing
Right-size your pricing to accelerate your international revenue growth
Would you pay $55 for a latte at Starbucks? Or, put another way, would you pay 187% of the average hourly wage for a latte? That's what it could cost in India if Starbucks didn't use price localization.
SaaS companies spend years honing the right price point and package for their initial target market. Time and money is spent on pricing consultants, com…