How do you translate when the user is an agent, not a human?

Your localization strategy needs to cater for a new category of user.

The mainstreaming of AI translation has been characterised by the pursuit of ever-more personalised, hyper-localised output. The ultimate goal is a translated text indistinguishable from an authentic, human-crafted piece of writing.

Ironically, this approach may be entirely misdirected for the nascent, agentic-first era of the web. Does an agent care abo…