5 Key Principles to Win in Mobile-First Markets

Strategies to Optimize UX, Monetization, and Retention in Mobile-First Markets

It’s broadly understood that a growing number of markets are mobile-first, but how should that inform an international growth strategy? After all, it’s not enough to design a responsive website and release a localized app on the app store: mobile-first changes the model of product discovery, adoption and purchase.

As companies expand their international …